Macho No Machismo: Helpful and Nice
Macho Manuel returns to battle El Machismo y La Machista, to prove that real strength is found in kindness and helping others. Step into the ring for a showdown generations in the making that will redefine what it means to be "Macho."
Honorable Mention from the International Latino Book Awards for Best Spanish Youth Educational Book 2025
Do you want to sponsor a bilingual author visit?
Your support will help fund a local bilingual author visit at a school or library in Austin, Round Rock, or Pflugerville. As a small locally owned business, we have a proven track record of working with local non-profits, schools, and community groups to offer discounted and free readings, performances, and workshops. Please click on the link below to learn more about our sponsorship levels, and how you can help make the world a more Macho and less Machismo place.
What's New In The MachoVerse?
The El Machismo Music Video
(English)
Welcome To Macho TV!
El Machismo video musical
(Español)
The Macho Hub / El Macho Hub
A free bilingual community resource offering Mental Health resources and activities for the whole family! This project is supported in part by the City of Austin Economic Development Department.
Macho the Play
MACHO the play May 2026. This project is supported in part by the City of Austin Economic Development Department
Do you want to sponsor a local showing of MACHO the play?
As we go further into the MachoVerse, we need your support to keep the momentum going! Your support will help fund a local bilingual performance of MACHO the play, a bilingual children's play that further explores what it means to be a Macho and a Machismo. Youth and families are transported to M.A.C.H.Ó Studios, where they will become audience members in the TV talk show, El Show de Dr. Mercado, hosted by Dr. Mercado, head of the M.A.C.H.Ó Institute. This is a one person play that contains prerecorded media and live musical performances. Please click on the link below to learn more about our sponsorship levels, and how you can help bring live bilingual theater to youth and families in Austin, Round Rock, and Pflugerville.
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